Case studies
Selected work
Each piece opens into a full case study: the decisions, the trade-offs, and what I’d do differently.
- 01
Design System Alignment Program
Scaling trust, not just components. Three embedded specialists, twenty-plus designers, and one adoption goal.
FanDuel / 2024-25Systems, Leadership
View case study - 02
The system becomes shared AI infrastructure
A proof of concept showing that a governed source helps AI agents build accurately with the design system.
FanDuel / 2026Systems, AI
View case study - 03
Token-powered colour system
The first colour system powered by tokens, giving teams customisable themes and display modes.
FanDuel / 2022Systems
Work in progress - 04
One account, multiple brands
Settings, subscriptions and notifications designed once, served across every masthead on NewsKit.
News UK / 2021-22Product
View case study - 05
Mobile onboarding and native investing
New investment journeys from concept to launch, and dark mode foundations across iOS and Android.
Nutmeg / 2019-20Product
View case study
Let's
talk
Open to conversations about design systems, product craft, and what good design infrastructure looks like in practice. If you're building something great and thinking about how it scales, let's talk about it.